Feel Good Beauty
Beauty, wellness, and mental health are more intertwined than ever. With more than two in five Americans struggling with a...
Beauty
Beauty Brief: Has beauty reached peak wellness?
Since the onset of the pandemic, attaining and maintaining our health and wellness has been our primary focus. From adaptogen...
Ulta and Sephora: A Beauty Case Study
How are major beauty retailers positioning beauty's top categories through product, pricing, and discounting strategies?The retail landscape is evolving, and...
Category Watch: Recently Introduced Beauty Trends
After a performance dip in 2020, the beauty industry is finding new and innovative ways to connect with consumers, despite...
How Beauty Can Master The Metaverse
About 60% of Millennials want to make purchases in virtual worlds. As consumers spend time in virtual spaces, brands experiment...
How Can Beauty Brands Prepare For An Economic Downturn?
As we talked about recently, there are areas of strategic focus that retailers, in general, can focus on to be...
Three Trends Impacting The Future of Clean Beauty
As we close out Earth Month, we want to shed light on the beauty industry. The current climate crisis has...
Inflation Index: Price Hikes Hit The Beauty Industry
Over the last two years, COVID-19 has dominated the consumer mindset and transformed the beauty industry. While demand for categories...
The Business of Beauty in a Time of COVID-19
While apparel shopping has taken a major hit over the past few months of stores being shut and consumers being...
