How Beauty Can Master The Metaverse
About 60% of Millennials want to make purchases in virtual worlds. As consumers spend time in virtual spaces, brands experiment...
Beauty
How Can Beauty Brands Prepare For An Economic Downturn?
As we talked about recently, there are areas of strategic focus that retailers, in general, can focus on to be...
Trending Now: Setting Spray, K-Beauty, and Hair Oil
In our June Trending Now report, we dive into key themes shaping beauty consumers' choices - measured both through search...
Fragrance Industry Analysis: Trends For 2022 and Beyond
The fragrance industry took a hit in 2020 as the in-store experience shifted, and our new at-home routine minimized the...
The Biggest Nail Trends for 2022
The global nail polish and manicure market is a big business. Despite disruptions during the pandemic, the global nail polish...
Trending Now: Contour Makeup, Hydrating Serum, and Flat Irons
In our May Trending Now report, we dive into key themes shaping beauty consumers' choices - measured both through search...
Three Trends Impacting The Future of Clean Beauty
As we close out Earth Month, we want to shed light on the beauty industry. The current climate crisis has...
Trending Now: Blush, Mineral SPF, and Scalp Treatments
In our inaugural Trending Now report, we dive into key themes shaping beauty consumers' choices - measured both through search...
Inflation Index: Price Hikes Hit The Beauty Industry
Over the last two years, COVID-19 has dominated the consumer mindset and transformed the beauty industry. While demand for categories...
